Hi all,
I hope you are doing well! Please find the September Marketing Update attached here for your review. Please review and let us know if you would like to opt out of any of these posts or emails by responding to this note. If you opted into a Q3/September promotion of either $15 off Dental X-Rays or $15 off Weight Consultations in your Marketing Planner, please set up the discount code and inform your team before this begins. If you are not sure what you selected to participate in, please reference the summary email from 6/22 or respond to me at eehll@carevethealth.com.
Lapsing Client Promotion (September-October) – $50 Off Next Visit:
Many of you have reached out to us regarding getting lapsed clients back into the hospital, and we are seeing an increasing number of lapsed patients over the last year. To encourage lapsed clients to re-book, we would like to send targeted emails to your lapsed clients that are out of compliance on at least one service. Here is how it will work:
- We will offer the lapsed clients $50 off their next visit. Please let us know if you would rather opt out of this offer by August 24th.
- We have revised the email calendar (see attached) and will be replacing the itchy pet awareness email slated for 8/25 with the first of a few emails to the lapsed client group offering this promotion.
- As with all promotions, please set up a discount code in your practice management system (preferably LapsingClient50) and set it to a non-DVM provider to ensure this will not impact DVM production.
- The email will state that clients need to show the email to receive the offer, and they cannot stack discounts.
- The offer will end on October 31st, 2023.
August Blog Post
Please review the attached blog post before August 29th, and let me know if you’d prefer we not share this on your website! If we don’t hear from you, we will add this to your website on Wednesday, August 30th. We will accompany this with a Facebook post directing people to read the blog on your website.
Partner Updates
- Zoetis: The attached social media calendar for September has a few Solensia posts included. We will only schedule these posts if we see that you carry Solensia based on BAPS order history. Zoetis has also offered to ship you copies of the attached OA checklist (or there are print-friendly versions attached) and brochures if you’re interested. Please ask your Zoetis rep if you would like either of these! Additionally, if you would like, there are a few short videos they recommend sharing with your team for training purposes, including this one linked here. More resources can be found in CVLI.
Please let me know if you have any questions!
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