Hi all,
I hope you are doing well! I’ve attached the April Marketing Update here. Please review and let us know if you would like to opt out of any of these social posts or emails by responding to this note before 3/31.
Please keep in mind that various offers are running across our network as you review. I have summarized each offer below & you will see references to each in the update attached.
WELCOME NEWCOMERS!
For anyone new to CareVet, our monthly marketing updates contain social media posts, emails, and other updates for the upcoming month. If we have not met yet to review marketing with you, we would love to set up a meeting to discuss this & other items. Once we have access to your Facebook page, we’ll ask that you review what we have planned and let us know if you prefer we not deploy any of this content. If we do not hear from you, we’ll assume you’re okay with all of these posts (excluding any promotional content or content for services you do not offer, such as boarding) and schedule them on your behalf.
April Promotion Summaries
- Elanco, BI, and Merck Parasiticide Offers: Each of these brands offers clients instant rebates for flea, tick, and heartworm prevention. We have included posts and emails to promote these offers to clients, but to simplify things; we ask that you complete this form by 3/31 (click here to access) and tell us which brand’s offers you would like to promote to your clients during April. We understand that some of you may use different parasiticides at different times, so please select your most used, or you may choose to forego these posts if you do not use Greenline/do not want to choose just one brand. If we do not receive a form submission, we cannot schedule this content for you.
- Wellness Wednesdays: Many of you opted your hospital into Wellness Wednesdays recently, offering clients their choice of a free heartworm or feline leukemia test + a $25 credit for a future exam before 8/31/24 with the purchase of a wellness exam on Wednesdays. If your hospital did not opt-in but would like to, it’s not too late! Complete this form to opt in. If you did not opt in, we will not schedule the posts/emails promoting Wellness Wednesdays for your hospital.
- April Flash Sale: Many of you opted your hospital into the April Flash Sale when you completed the Marketing Planner in December, offering clients a free heartworm test with the purchase of a wellness exam from April 15-19. If you are participating in Wellness Wednesdays and the Flash Sale, clients visiting on April 17 can select between the two offers and redeem 1. Discounts cannot be combined. If you did not opt in, we will not schedule the posts/emails promoting the April Flash Sale for your hospital. Please remember to establish a discount code (FREEHW) that is assigned to a non-DVM provider so that these discounts can be tracked and do not count against DVM production.
- Same Day Appointment Availability, Schedule Permitting: Lastly, you will see a post and email that promotes same day appointment availability, schedule permitting, which is a service offering that many hospitals have always offered, but we recently began promoting with your permission. If you did not complete the consent form before, you can still do so by clicking here. If we have discussed that your team cannot see same-day appointments, we will not schedule the post/email for your hospital.
If you are unsure what your hospital has agreed to participate in, please contact us, and we will remind you!
March Blog Post
Please review the attached blog post before March 28th, and let me know if you’d prefer we not share this on your website! If we don’t hear from you, we will add this to your website on March 29th. We will accompany this with a Facebook post directing people to read the blog on your website.
Please let me know if you have any questions!
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