Hello,
I hope you are doing well! I’ve attached the April Marketing Update here. Please review and let us know if you would like to opt out of any of these social posts or emails by responding to this note before 3/28/25.
Please remember that various offers are running across our network as you review them – please revisit your December Marketing Planner responses for your hospital’s offer preferences. If you cannot find your response summary, please let us know and we can re-send it to you.
UPDATE – CHANGE TO APRIL FLASH SALE:
If your hospital previously opted into the April Flash Sale in your marketing planner, please note that this is CANCELED! The reason for this is we are going to pivot and do a slightly different promotion that is very similar. All hospitals will automatically be opted in. Please OPT OUT by completing this form before EOD 3/28 if you do not want to participate.
- Offer: Receive a free wellness exam coupon for a future visit before 12/31/25 with the purchase of 12 months of preventative in-clinic.
- Please note that this offer can be a mix and match of 12-month preventative per pet of the client’s choosing (any brand you carry – 12 month HW, 12 m F/T, 6m HW and 6 m F/T).
- Offer term: 4/1/25 – 5/15/25. Coupons will be valid until 12/31/25.
- As always discounts should not impact DVM production and free wellness exam discount codes should be set up and assigned to a non-DVM provider such as OTC (suggested code: FRWEXAMCOUP)
- FAQs
- What if a client purchased 12 months of prevention in March before the promo?
Use your best judgment and give them the coupon if they ask as a goodwill gesture! - What if a client uses Proheart 12 and they’re not due during the timeframe of the promo but wants the coupon?
Allow them to pre-purchase their next injection and make a note on their profile! - How do I create the coupon/what do I give clients?
See attached for a template! You may get a nicer coupon printed at a local print shop as well using this as a guide. Unfortunately, we don’t have quite enough lead time to facilitate a coupon to your hospital from HQ.
WELCOME NEW HOSPITALS!
For anyone new to CareVet, our monthly marketing updates contain social media posts, emails, and other updates for the upcoming month. If we have not met yet to review marketing with you, we would love to set up a meeting to discuss this & other items. Once we have access to your Facebook page, we’ll ask that you review what we have planned and let us know if you prefer we not deploy any of this content. If we do not hear from you, we’ll assume you’re okay with all of these posts (excluding any promotional content or content for services you do not offer, such as boarding) and schedule them on your behalf.
Waiting Room Televisions:
Resharing this information from the last update because we only heard back from about 30 hospitals (if you were one of the 30 I’ve communicated with you recently and you may disregard this section).
In Q4 202 we were able to order waiting room TVs for certain hospitals. If you did not receive a TV in Q4/you do not have a tv in your waiting area, and you can accommodate a TV, please complete this form to give us more information and request a TV. Waiting room televisions are a great option to make wait times feel shorter and to help us advertise services and products. We highly encourage you to complete the form, and this will allow us to work with you on getting a TV in your waiting area over the next month or so. We’ll also send you a device that allows us to remotely manage the content on your television. If you only want the device, no TV, please complete the form and there will be an option for you to choose device only.
Complete and submit this form by 2/28 by clicking here.
March Blog Post:
Please review the attached blog post before March 28th, and let me know if you’d prefer we not share this on your website! If we don’t hear from you, we will add this to your website on March 31st. We will accompany this with a Facebook post directing people to read the blog on your website.
Other Announcements:
- Beginning 4/1/25 through 6/30/25, we will be running limited banner ads for Elanco products on your website. We understand that not all hospitals carry Elanco product. These ads will direct users to Elanco product on your online pharmacy. If you do not use an online pharmacy, they will not link anywhere. If CareVet’s Marketing Team does not manage your website, these will not be added. In exchange, Elanco will be sponsoring many of our CE events and marketing initiatives this year.
- If you do not use Vetstoria and have a compatible PIMS, we ask that you please set up a demo by completing this form. Vetstoria will be in touch to coordinate a call after they receive this: https://share.hsforms.com/17CTvrHBcTqenOPLR3cUYsQc0t92.
- Please consider trying Vetstoria for grooming appointments if your hospital offers these services. You may complete this form to get assistance from Vetstoria’s team setting this up: https://form.jotform.com/243264758130153.
Thanks!
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