Hello,
I hope you are doing well! I’ve attached the May Marketing Update here. Please review and let us know if you would like to opt out of any of these social posts or emails by responding to this note before 4/28/25.
Please remember that various offers are running across our network as you review them – please revisit your December Marketing Planner responses for your hospital’s offer preferences. If you cannot find your response summary, please let us know and we can re-send it to you.
REMINDER – April 1 – May 15 Sale is Ongoing:
As a reminder, the sale we started on April 1 (detailed below) will continue through May 15. If your hospital has already opted out of this, please disregard.
- Offer: Receive a free wellness exam coupon for a future visit before 12/31/25 with the purchase of 12 months of preventative in-clinic.
- Please note that this offer can be a mix and match of 12-month preventative per pet of the client’s choosing (any brand you carry – 12 month HW, 12 m F/T, 6m HW and 6 m F/T).
- Offer term: 4/1/25 – 5/15/25. Coupons will be valid until 12/31/25.
- As always discounts should not impact DVM production and free wellness exam discount codes should be set up and assigned to a non-DVM provider such as OTC (suggested code: FRWEXAMCOUP)
- FAQs
- What if a client purchased 12 months of prevention in March before the promo?
Use your best judgment and give them the coupon if they ask as a goodwill gesture! - What if a client uses Proheart 12 and they’re not due during the timeframe of the promo but wants the coupon?
Allow them to pre-purchase their next injection and make a note on their profile! - How do I create the coupon/what do I give clients?
See attached for a template! You may get a nicer coupon printed at a local print shop as well using this as a guide. Unfortunately, we don’t have quite enough lead time to facilitate a coupon to your hospital from HQ.
WELCOME NEW HOSPITALS!
For anyone new to CareVet, our monthly marketing updates contain social media posts, emails, and other updates for the upcoming month. If we have not met yet to review marketing with you, we would love to set up a meeting to discuss this & other items. Once we have access to your Facebook page, we’ll ask that you review what we have planned and let us know if you prefer we not deploy any of this content. If we do not hear from you, we’ll assume you’re okay with all of these posts (excluding any promotional content or content for services you do not offer, such as boarding) and schedule them on your behalf.
Waiting Room Televisions:
If you can accommodate a TV and have not already requested one, please complete this form to give us more information and submit a request. Waiting room televisions are a great option to make wait times feel shorter and to help us advertise services and products. We highly encourage you to complete the form, and this will allow us to work with you on getting a TV in your waiting area over the next month or so. We’ll also send you a device that allows us to remotely manage the content on your television. If you only want the device, no TV, please complete the form and there will be an option for you to choose device only.
Complete and submit this form to request a TV!
April Blog Post:
Please review the attached blog post before April 28th, and let me know if you’d prefer we not share this on your website! If we don’t hear from you, we will add this to your website on April 29th. We will accompany this with a Facebook post directing people to read the blog on your website.
Client Emails
- As a reminder, please collect updated client email addresses at each visit. Email is our best way to contact clients and we rely on having that data available to us when we need to get important announcements out to our network!
- Having CSRs use the Today tab of the Petdesk Dashboard to double check client’s emails exist and they are on the Petdesk app
- Using the Petdesk support chat to make a request for the Missing Emails report, and do some outreach via call/text to those clients
- Moreover, you can audit the active clients in your Practice Management System by requesting a report from the support team at Avimark/Pulse/etc. and asking for all clients who have not made an appt in the last 4 years, requesting they be marked as inactive. This is more of an overall data hygiene opportunity.
Other Announcements:
- Beginning soon, we will be running limited banner ads for Elanco and Hill’s products on your website. We understand that not all hospitals carry Elanco or Hill’s product. These ads will direct users to your online pharmacy. If you do not use an online pharmacy, they will not link anywhere. If CareVet’s Marketing Team does not manage your website, these will not be added. In exchange, Elanco and Hill’s will be sponsoring many of our CE events and marketing initiatives this year.
- If you do not use Vetstoria and have a compatible PIMS, we ask that you please set up a demo by completing this form. Vetstoria will be in touch to coordinate a call after they receive this: https://share.hsforms.com/17CTvrHBcTqenOPLR3cUYsQc0t92.
- Please consider trying Vetstoria for grooming appointments if your hospital offers these services. You may complete this form to get assistance from Vetstoria’s team setting this up: https://form.jotform.com/243264758130153.
Thanks!
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